CV (Draft)

Introduction

I’m a Digital Product Designer with 15+ years of experience delivering user-centered and engaging products, and solving business challenges through design.

I have led global UX and UI projects with companies based in Brazil, the USA, Europe, and Asia, from small startups to Fortune 500 firms. I have been dedicated to aligning design, business, and strategy to create high-impact solutions that put users first, driving growth for both clients and companies.

Experience

McKinsey & Company

Senior Product Designer, Contractor

I led UX designs, including the firm’s Intranet redesign and digital guidelines. Using research, I improved solutions and impacted 38,000 colleagues. As a UX leader, I mentored teams, fostered innovation, managed product aspects, and prioritized user-centric solutions aligned with business objectives.

BlueRocket Associates

UX Design Director

Boosted digital material conversion rates by 7% by enhancing user experiences. Led the company’s brand identity revamp, transitioning to a contemporary design that positioned it as a market leader. Managed the design process for digital and print, ensuring a unified representation of the company’s brand and elevating its visual identity.

Ferrovia

Lead UI/UX Designer

Boosted digital material conversion rates by 7% by enhancing user experiences. Led the company’s brand identity revamp, transitioning to a contemporary design that positioned it as a market leader. Managed the design process for digital and print, ensuring a unified representation of the company’s brand and elevating its visual identity.

Raffael Innecco

Lead Web Designer

Managed the outsourcing and coordination of external professionals, ensuring on-time deliveries and strong work relationships. Collaborated with clients on design strategies, information architecture, and UX plans. Executed UI/UX design, transforming user and business needs into engaging interfaces, and conducted user research. Created custom WordPress themes using PHP, HTML, and CSS, overseeing the entire product lifecycle from conception to launch.

ThinNetworks

Lead Designer

Boosted digital material conversion rates by 7% by enhancing user experiences. Led the company’s brand identity revamp, transitioning to a contemporary design that positioned it as a market leader. Managed the design process for digital and print, ensuring a unified representation of the company’s brand and elevating its visual identity.

Brazilian Federal Senate

UI Designer, Intern

Increased conversion rates of digital materials by 7% through the implementation of modern techniques, optimizing user experiences and maximizing customer engagement.

Spearheaded the renewal of the company’s brand identity, transitioning from an outdated look to a modern and thriving identity that aligned with the company’s new phase and established it as a market leader.

Took ownership of the design process for both digital and print products, ensuring the cohesive look and feel of all marketing materials, effectively representing the company’s brand and enhancing its overall visual identity.

Education

Business Communication – Master’s degree

School of Higher Education in Marketing & Communication (ESPM)

Graphic & Product Design – Graduate

Universidade de Brasilia

Certifications

Design Sprints

AJ&Smart

Product Management

General Assembly

Design Thinking

Harvard School of Continuing Education

Service Design

Echos School of Design Thinking

Strategic Marketing

Fundação Getúlio Vargas

Design Thinking Facebook Challenge (Winner)

School of Higher Education in Marketing & Communication (ESPM) + Facebook

Ventures

Radarea

Co-founder

Logo

Radarea is a collaborative, community-drive tool to register crime incidents and display them on a heat map. It has gained great coverage by Brazilian media.

Ferrovia

Co-founder

Ferrovia is a small creative studio with the goal of producing authorial and independent creative work, either for learning or innovation purposes. It also aims at helping develop local design community and businesses.