Bernardo Horta

Design lead for a consumer luxury travel marketplace, owning the design system, conversion optimization, and the company's AI design practice. Joined during a downturn (revenue -20% YoY); the company returned to growth within a quarter and reached +40% YoY revenue growth in Q1 2026, with funnel conversion now one of its three company objectives.

Led the AI design initiative: an agentic workflow pairing Claude with Figma's MCP to generate on-system design assets, working prototypes, and mockups, plus AI skills for UX copy, proto-persona research, accessibility checks, and design critique.

Ran A/B testing, added field-level form analytics, built a weighted prioritization framework, and mapped the baseline visitor-to-sale funnel and its four leak points from GA4, Tableau, and Hotjar data. The first cycle of six A/B tests shipped from that roadmap, and led the user research initiative behind it.

Redesigned the landing pages and lead capture flows that receive paid traffic. Ship decisions came from A/B tests and heuristic reviews. Conversion from qualified visitors went up 11%.

Planned roadmaps, wrote and maintained the Jira tickets, QA'd releases across devices, and presented progress at company all-hands.

Restructured the design system around semantic tokens and component architecture, with documentation that designers and engineers follow on their own.

Product designer at a digital consultancy, leading design sprints and UX research for clients stuck on conversion, adoption, or MVP validation.

Designed an AI churn tool in a 4-week design sprint: a real-time dissatisfaction dashboard, AI-scored priority queues, and a chatbot that drafts emails and call scripts for account managers. The interactive prototype is what won the client its investor buy-in.

Sole designer on a tablet app for planning agricultural drone missions: live satellite maps, weather overlays, fleet analytics, aviation compliance paperwork. Started in discovery sessions with farmers and ended at a production-ready prototype.

Ran full discovery-to-handoff cycles with client teams, delivering Figma files and prototypes precise enough to cut engineering rework.

Design lead for the firm's global knowledge platform suite, four connected products on desktop and mobile with 200,000+ users. Also designed for firm clients in SaaS, finance, healthcare, retail, and media.

Designed multiple successful projects for the firm and its clients across diverse industries, including SaaS, finance, healthcare, retail, and media, impacting millions of users globally.

Owned the full product design lifecycle, from journey mapping, requirements analysis, and concept development to handoff, launch, and implementation in collaboration with engineering.

Planned and executed UX research and analytics initiatives (interviews, usability tests, surveys, data analysis), translating insights into continuous product evolution and contributing to the firm's UX maturity through guidance and training.

Designed key artifacts (interfaces, interactions, wireframes, prototypes, personas, flows, journeys) and contributed to the development and implementation of the firm's design system.

Directed digital product design and development for web and mobile, managing designers, developers, and vendors from concept to launch.

Redesigned the website of Caritas Brazil, a global non-profit. First-year numbers: donations through the site up 14%, new donors up 21%, traffic up 42%, bounce rate down 30%.

Redesigned the member portal of a LatAm rewards platform and integrated an external vendor's system. Points redemption, card applications, and satisfaction rose while transaction errors fell.