BlueRocket Associates

I started working for BlueRocket on October 2012. At the time, we needed to help create the visual identity and language for the company, which was starting to grow rapidly.

I was responsible for creating BR’s first branding. It all started with a mood board:

The mood board is a collection of reference images put together to capture the desired look & feel of the new identity. We try to capture colors, shapes, trends, typography – everything that can help in the design process, with the intention of setting the mood and the environment where the brand lives in.