← All work Case study · 2012

BlueRocket Associates

I started working for BlueRocket in October 2012, helping create the visual identity and language for a company that was starting to grow rapidly.

Client
BlueRocket Associates
Role
Brand identity & Art direction
Disciplines
Branding · Art direction · Print
Platform
Brand identity system
BlueRocket Associates

I was responsible for creating BR's first branding. It all started with a mood board.

BlueRocket Associates - project visual

01

Mood board

BlueRocket Associates - project visual

The mood board is a collection of reference images put together to capture the desired look and feel of the new identity: colors, shapes, trends, and typography, everything that can help set the mood and the environment where the brand lives.